Taking the factory away
For Canali I told the birth of a jacket by taking the factory away. What remained were the hands, the needle, the cloth, each one alone in the light. That is how I look at a company: I remove the noise until only the craft is left.
A film like this needs no epic music and no drones over the sheds. It needs weight. Images that stay with you after the film is over.
When a film is needed
When a company turns fifty or a hundred, it looks back and decides how it wants to be remembered. A film built from the archive, the founders' photographs and a few precise shots outlasts any campaign.
The same goes for a new generation taking over, a company museum, a new headquarters, a product with a birthday.
How it starts
You send me what you have: footage, photographs, catalogues, even a box of slides. I watch all of it and tell you whether there is a film in it, and what is missing. What is missing gets shot, or built.
Some films
Send me what you have.
I'll tell you if there's a film in it.
A sleeping archive, an anniversary coming up, a story nobody has told yet.