What it can do
- Fully generated films, like the reel below: no shoot, only direction.
- Hybrid films: a company's real material plus generated imagery that completes, extends or reinvents it.
- Fashion and product: from campaign and product imagery to a film, without building a set.
For FILA FW26 I used both paths together: three films shot on set, two generated. The FILA case →
AI reel
Directed, not just prompted
Anyone can write a prompt today. What makes the difference is what always did: concept, editing, rhythm, music, visual treatment. I have always made images, first drawing and collage, then cinema and advertising. AI is the latest tool I have picked up.
More in the Notebook and on Instagram: @alexdallolio_aifilms.
More AI work
Frequently asked questions
Is the film made entirely with AI?
It depends on the project. It can be fully generated or hybrid: real company material completed by generated imagery. We decide based on what exists and what is needed.
Can you use our product images?
Yes. Product and campaign imagery is one of the most common starting points.
How is this different from a video made with an AI app?
Direction. An app produces clips; a film has structure, rhythm and an idea. It is the same craft as always, with new tools.
How do we start?
Tell me about the project and send me the material you have. I will tell you what can be built.
Keep exploring
Send me what you have.
I'll tell you if there's a film in it.
Archive footage, product images, a case study, an event, or just a problem to solve.