Where it starts
Most productions begin with a location, a crew and a shooting schedule. Mine often begin with what a company already has:
- Video archive: site footage, events, old commercials, interviews.
- Product imagery: photos, catalogs, still life.
- Technical material: renders, drawings, animations, data.
- Fragments: historical photographs, vintage footage, material scattered across departments.
Direction is not only what happens on set. It is the ability to see structure, rhythm, tension and meaning inside raw material.
How I work
You send me what you have. I go through all of it and tell you whether there is a film inside, and what kind of film.
Then I build concept, editing, rhythm, music and visual treatment. Where the archive falls short, I use generative AI to extend, reframe or imagine the missing images. When a shoot is truly needed, it is a targeted one.
Much of the work happens remotely: you send the material, I shape it. I am based in Milan, but if the material exists, geography matters less.
Selected corporate films
Frequently asked questions
Do we need to organize a shoot?
Often not. We start from what already exists. If something is missing, we decide together: AI-generated imagery or a few targeted shots.
What material can I send?
Everything you have: archive footage, events, photos, catalogs, renders, presentations, technical material. Even if it looks thin or messy: figuring out what is inside is part of my job.
What are these films used for?
Websites, trade fairs, presentations, campaigns, internal launches, case studies. The same material can produce several versions and formats.
Do you only work in Milan?
No. I am based in Milan and work remotely with companies anywhere.
How do we start?
Write to me or book a call and tell me what you have. We start from there.
Keep exploring
Send me what you have.
I'll tell you if there's a film in it.
Archive footage, product images, a case study, an event, or just a problem to solve.