How I work
A fashion film is not a catalog that moves. It starts from an idea about the collection: a gesture, a light, a rhythm. Casting, set, editing and music all serve that idea.
I shoot on set when a garment has to be seen on a body, touched, set in motion. I use generative AI when the film needs a place that does not exist, or an image no production could afford. Often both paths live in the same project.
Fashion films and campaigns
FILA FW26 · Milan Fashion Week
From set to AI
For FILA FW26 I made five fashion films: three shot on set, two generated with AI, with the same eye. The FILA case →
The freer experiments, fashion included, are in the Notebook.
Frequently asked questions
Do you also shoot on set?
Yes. Many of my fashion films are shot on set, with a crew, casting and lighting. AI comes in when the film needs something a set cannot give.
Do you work with agencies or directly with brands?
Both. I have worked with agencies such as DLV, Young & Rubicam, JWT, Leo Burnett and Armando Testa, and directly with brands.
Can I also get versions for social media?
Yes. The same material gives the main film plus short and vertical cuts.
How do we start?
Tell me about the collection and send me a moodboard, lookbook or campaign images. We start from there.
Keep exploring
Send me what you have.
I'll tell you if there's a film in it.
Archive footage, product images, a case study, an event, or just a problem to solve.